Names?

If you guys, someday in the future (and I hope we all do), start our own individual photographic business.. what will you call it?

Just a random thought, because it occurred to me that most photographers out there just go by (their name) photography/studios. While I think this business name template is very boring, it does have its fair share of pros and cons.

Pros - I like how my name will be attached to my business company name. My name will always be refreshed in peoples' minds when they mention my studio/business. And adding 'photography' and 'studios' behind, people from the outside circle will immediately have an idea of what kind of business establishment I'm running.

Cons - I find it too conventional and boring... and unless you're one of the top dogs, people will just forget your name/business name anyways. And besides, in this day and age, there are just too many people throwing the term 'photography' around.

I think if I were to come out with a business name, I will just go for something meaningful, perhaps reflective of what I'm trying to do, something different and something without my name in it.

What do you guys think?